William Shakespeares Hamlet Essay -- Shakespeare Hamlet Essays

William Shakespeare's Hamlet Hamlet is a play about intrigue, suspicion, treachery, and revenge. Its characters, the vast majority of whom are experienced members of the court, move through this world with varying degrees of ease, but all are accustomed to the forces at work. Hamlet’s reluctance to act out the revenge he knows is his duty does help the modern-day audience relate to him, perhaps, but at the end of the day he is still a part of this foreign culture, driven by customs and expectations very different from those that govern the life of his audience. There is one character in the play, though, who seems just as bewildered by the startling events swirling around her as the audience is. Ophelia’s main importance in the play is to act as a sort of emotional representative for the audience. We first meet Ophelia in Act I, scene iii, as preparations are being made for her brother’s departure. Laertes brings up Ophelia’s relationship with Hamlet and cautions her not to take the prince’s advances at face value. Laertes explains that as Prince of Denmark, Hamlet is not entirely free to declare his love for anyone without considering the potential effect on the country. Their father takes up the lecture later in the scene, citing Hamlet’s youth and gender as reasons why he should not be trusted. Poor Ophelia is rather dismayed at this, and even goes so far as to protest that â€Å"He hath importun’d me with love in honorable fashion.† (I.iii.99-100) Both of these warnings come as something of a surprise to Ophelia and to the audience, and for the first time Ophelia has fulfilled her role as unwitting expositor. Through her own ignorance and naivete, Ophelia has allowed other characters to explain things to the a... ...derstanding. Ophelia feels her way through the play, and the audience is quite capable of doing the same. This emotion-based view of the action is a deeper connection to the characters than one would obtain by trying to keep track of Hamlet’s brooding and ranting or Claudius and Polonius’s reasoned plans. Ophelia gives the play its emotional payoff, and by the time she exits the play, the audience is already emotionally attached on her behalf. That’s not to say that sympathy for Ophelia makes the audience side with Laertes—after all, Ophelia loved Hamlet, even if he did lead to her insanity. Rather, Ophelia manages to ensure that the audience has connected emotionally to the play in a way that no other character does, so that when we lose Ophelia enough of a relationship to the play has been established that the audience can’t help but care about the outcome.

Level 5 Diploma in Leadership for Health and Social Essay

   Review the range of groups and individuals whose communication needs must be addressed in own job role. In my role as Team Leader with Deputising Responsibilities, I have a wide variety of people and organizations with whom I must communicate. On a day to day basis I must meet the communication needs of the service users, with whom I would ordinarily use a relaxed and informal tone and, in some cases, short words and phrases to simplify my language. At the moment, all of our service users are fully verbal in their communications so no Makaton is required. When dealing with management, CQC, other agencies, professionals and parents or family, I would use a more sophisticated level of language but often find myself simplifying things here as well as there is a very wide range of understanding within this group. In all aspects of language (verbal, written, body, and facial) and with all interactions I need to be very conscious of matters of confidentiality and insure that I do not give out information that is not specifically sanctioned for dissemination to the particular audience in ques tion. Explain how to support effective communication within own job role. In my role it is important to develop and maintain good interpersonal relationships with everyone that I deal with; this provides a substrate for all levels of communication. One of the ways that I support others to maintain effective communication at my workplace is by providing easy access to, and easy to use, template documents for staff to use when they have information that needs to be passed on. I listen to staff needs in this area and this has helped to keep the system simple and accessible. Maintaining a feeling of unity between the shifts also helps to promote good communication from one day to the next. When dealing with staff, I try to use language  that makes them feel supported and part of a team. In some cases, it is necessary to simplify language for those staff that have English as a second language. It is also important to support these members of staff when asking them to prepare written reports or documents as extra help may be needed. In order to ensure good com munication I may ask a service user to tell me what they understood of the things that I have told them or an issue that has been discussed. For some service users I would write down the main points or answers to questions in order to provide a concrete response to an issue that has been a cause of worry, or if they are having difficulty remembering, as a visual reminder. When writing reports for management or other agencies, I try to be succinct and accurate enough to communicate the issues without going in to extraneous detail to unnecessarily lengthen documents. Analyse the barriers and challenges to communication within own job role. Within my own job role, there are many issues that prove to be obstacles to clear communication. Time pressures often mean that one issue arises before the previous one has been successfully concluded and documented. The service users often want staff support for the full number of hours that they are allocated and have no understanding that this time must include paperwork such as writing records of conversation or case file documents that are essential for other staff to be able to work effectively with them. The demands of confidentiality can also provide obstacles where some information may help one party to understand the issues being experienced by another party, but it is not appropriate or acceptable to share that information. The number of sources of information can also be a barrier to all of the information being shared between staff i.e., notice board, log book, communications book, staff folders, emails, diaries, records of conversation/observation, handover book, etc. W hen starting a shift, some staff may find it difficult to access the relevant information before their service user wants their support to commence. Evaluate the effectiveness of existing communication systems and practices. As a service that has been open just over a year, we are still refining the methods and systems of communication within the service for internal staff communications. There are several sources of information (as detailed above) where various types of information are held. The day-to-day information is passed from one team to another via the Team to Team Daily Handover book which is the first place to look when commencing a shift. This document then directs the team coming on shift to any other important documents relating to the events of the previous shift and this is working well at the moment. The information specific to each service user is kept in a Case File folder, the format of which has changed several times over the last year and this has lead to a considerable amount of work for team leaders and keyworkers, but this should lead to an effective and much more user friendly format in the future. We have also created one page summaries for each service user so that new staff o r agency workers can quickly familiarise themselves with the individual that they are about to support. The main obstacle to effective communications, both within the service and externally, is time pressure and the frequency of multiple issues arising concurrently. This makes it difficult for staff to record information fully and accurately and is an area where it is very important that the staff are supported to be able to complete this work. Lack of IT skills also impairs the effectiveness of document filing so staff need frequent reminders of how to title documents so that they are easy to trace from the digital repository. Complex computer systems also leave us with connectivity issue that mean staff and management cannot always access the required server for filing or retrieval so temporary folders are used until connectivity has been restored. This can cause problems if the issue is not resolved before the next shift arrive but can be passed on via the Team to Team book. Our IT systems are being overhauled at the moment. Compare the effectiveness of different communication systems for partnership working When working in partnership with the many external organisations that share the common goal of finding the best support and outcomes for our service users we have several ways of sharing information. Our primary method is  usually email, and this is preferred as it is a clear and traceable system that allows us to track what has been sent to whom, when it was sent, and if a response has been received. We do log phone calls and make written records of the conversation, but these are less concrete as they are only recorded by one side of the conversation and could be disputed. Minuted meetings are a very useful method as this enables professionals to come together and have input that can be acknowledged or disputed in real time and decisions can be agreed upon without the delay of waiting for written responses. This takes time and organisation to schedule at a mutually convenient time for all required parties and is not always practical for those residing at considerable distance fro m the planned meeting. Explain legal and ethical tensions between maintaining confidentiality and sharing information. The Human Rights Act, article 8 states that â€Å"Everyone has the right to respect for his private and family life, his home and his correspondence†. The Data Protection Act 1998 governs how we collect, store, share and dispose of information. The sharing of information is an essential part of providing high quality, person centred care and for running an effective service. As a service that holds a considerable amount of data on our residents it is important that we have procedures in place to protect the confidentiality of that information. It is a legal requirement and our moral duty to not share any of this data with individuals, companies or funding authorities that are not directly concerned with the individual in question. Even within our own organisation, we will remove identifiers (names, initials, dates of birth etc) from some documents before we share them with other dep artments and codes are often used to identify service users within documents in order to protect their privacy. There are times, however, when we also have a duty to disclose information about an individual if we know or suspect that a situation could arise where harm is caused to another person or group. In any such case we must decide â€Å"†¦whether the release of information to protect the interests of a third party exceptionally prevails both over the duty of confidence owed to the service user and the public interest in a confidential health and social care service† ( http://www.dhsspsni.gov.uk/confidentiality-code-of-practice0109.pdf ) This  could include, but is not limited to, the reporting of abuse to protect others from the abuser, or informing the DVLA that a service user is now taking medication that renders them unfit to drive if the service user is refusing to do so themselves. In all cases, an attempt should first be made to gain consent from the indivi dual concerned using communication appropriate to their needs. Analyse the essential features of information sharing agreements within and between organisations An information sharing agreement (ISA) is a set of rules for all involved parties to adhere to when sending, receiving, processing, storing and disposing of data. It should be structured to benefit the service users and they should be confident that their information is being handled in a secure and responsible way. It should be a clear document written in plain language that is easy to understand. The ISA should state why the information is to be shared, the organisations that are involved, the types of information to be shared and how this complies with the Data Protection Act (1998) and the Freedom of Information Act (2000). There should be clear guidance on the amount of information to be shared to guard against irrelevant or excessive information being included. Template documents for requesting and sharing information should be included as this will support the standardisation of data set to ensure information is being recorded consistently across the organisations involved.

Literature Review Wind Energy - 1866 Words

Pragnesh Bhakta Eng. 1302-016 Tracy Givens Literature Review, Wind Energy as an alternative to Fossil Fuels Introduction Granting that wind energy has many environmental benefits when compared to fossil energy, there are many arguments that have been exposed by researchers to critically and empirically show the sustainability of each source of energy. While the fossil fuel energy remains as the most used in the production of electricity required to run different industries, sources suggest that effective implementation and management of wind energy infrastructures can reduce the impacts that exist due to the high usage of fossil energy. This paper exposes an argumentative literature review so that to compare and contrast the arguments as seen from the past literature. The arguments exposed by the research will be intended to examine the hypothetical argument that a successful implementation of wind energy in any country is the solution to many economic and environmental challenges. Argumentative Literature Review Though Machol and Rizk (75-80) argue that wind energy’s primary benefits are inclined to the environmental benefits, Sovacool (19-24) provide counter-arguments to empirically prove that wind energy has many economic benefits. In the first study, the researchers noted that wind energy was the most successful energy source compared to other new energy sources. In the study, the researcher revealed that the notion of wind energy as important due to theShow MoreRelatedRenewable Energy Within Scotland And Onshore Wind Farms953 Words   |  4 Pages5.3.2 Objective B â€Å"Provide a background on renewable energy in Scotland with specific focus on wind farm developments on peatlands†. The author was able to review a wide range of literature, on renewable energy in Scotland and onshore wind farms in particular. The author firstly established why there was a need for renewable energy by reviewing literature on climate change and how traditional electricity generation by power stations were recognised as having a detrimental impact to the environmentalRead MoreMulti Objective Optimization Of Environmental And Energy Planning Problems1533 Words   |  7 Pagesenvironmental, economical and energy planning problems Mohammad Asim Nomani PhD Student Department of Statistics Operations Research Aligarh Muslim University, Aligarh, India Mob: +91-9528072689 Email: nomani.aasim@gmail.com Multi-objective optimization in environmental and energy planning Energy policy, environmental planning and economic development play a key role in sustainable development. Economic growth is closely linked to energy consumption since higher level of energy consumption leads toRead MoreThe Importance of Renewable Energy Sources1159 Words   |  5 Pages1. 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Toole M , Hallowell ,M Chinowsky, P (2013) research literature review state that innovation is about learning , the literature further emphasis that in order innovation to be effective in an organization , there should be sharing of information and knowledge gained .the literature further outline adaption of innovation as the key desire to drive the organization or firm towards the intended goal, to increase performanceRead MoreCHAPTER 2 LITERATURE REVIEW This chapter has introduced major factors which have prominent effects600 Words   |  3 PagesCHAPTER 2 LITERATURE REVIEW This chapter has introduced major factors which have prominent effects on head reduction on the substantial results from past researchers as below:- 2.1 Air Gap 1).In 1998, Lacena-Neidez [5] made a numerical and experimental simulation of heat transfers in innovative building components. She focused on the design of double-skin metal roofs for typical countries. 2).In 2002, the French Scientific and Technical Centre for Building Research conducted a series if measurementRead MoreThe Project Is Fine Tuning Work Done From Previous Course Work?1215 Words   |  5 Pagesproject. Literature Review: The literature review is a significant section of the capstone project. This section requires significant work and research. It is important to recognize that the literature review is not a book report, or an abstract of literature that was read for the project (Maryville University, 2012). Rather, the literature review is designed to illuminate the reader on the types of literature that were considered for the writing of the project. Also, the review should captureRead MoreShould We Be About Aerosols Not Ozone968 Words   |  4 Pagesability to strongly influence both the transfer of radiation energy and special distribution of latent heating thus influencing the weather and climate. Aerosol particles originate from a wide variety of natural and anthropogenic sources. Aerosols can be grouped into primary and secondary particles. The primary particles are directly released from sources such as the incomplete combustion, volcanic eruption, human activities and wind-driven suspension of soil, dust, sea salt and biological materialRead MoreIntroduction. Granting That Wind Energy Has Many Environmental1850 Words   |  8 PagesIntroduction Granting that wind energy has many environmental benefits when compared to fossil energy, there are many arguments that have been exposed by researchers to critically and empirically show the sustainability of each source of energy. While the fossil fuel energy remains as the most used in the production of electricity required to run different industries, sources suggest that effective implementation and management of wind energy infrastructures can reduce the impacts that exist dueRead MoreSolar Warming Essay1012 Words   |  5 Pagesin the University of Jordan’; this article is published in ‘Energy Conversion and Management’ journal in 2013. This article is written by collaboration between many researchers and professors in two universities in Jordan; The University of Jordan and Al-Zaytoonah Privet University of Jordan. This article available online from SienceDirect search engine. The authors wrote this article to investigate the ability of utilizing the sola r energy in cooling purposes in order to ameliorate the air quality

Drug Addiction - 982 Words

Drug Addiction Drug addiction is a dependence on an illegal drug or medication. Many people confuse it with drug dependency, which is when a person needs a drug to function normally. The difference between drug addiction and drug dependence is drug dependence is when a person needs a drug to function normally, like some blood pressure medications can cause a physical dependence, but the person is not addicted to the drug. A person can have a physical dependence, but not be addicted. Many scientist believe that drug addiction is a brain disease, and this disease causes compulsive drug-seeking and use, despite the consequences that person may suffer. Taking a drug causes surges in your brain of dopamine. Dopamine is a neurotransmitter,†¦show more content†¦Tobacco contains a very addictive and dangerous drug called nicotine. Nicotine in through the lungs into the bloodstream, then into the brain, making the smoker feel relaxed yet alert. Nicotine is the reason 7 out of 10 smokers want to qui t, but can’t, because they are addicted to the nicotine. Scientists believe by 2050, 400-500 million more people will smoke cigarettes. That’s a scary thought, considering that right now 1,200 people die each year from tobacco-related illnesses. For women who are addicted to a drug, it increases risk for anemia, blood, heart and skin infections and hepatitis. It also increases the risk of STDs. It is dangerous for a pregnant woman to use drugs because most drugs cross the placenta, and cause direct toxic/poisons effects and the child can be born with a drug addiction. The use of marijuana during pregnancy is linked to behavioral problems in the child. The use of cocaine during pregnancy can bring on premature delivery, or stillborn. Many people believe that overcoming drug addiction is just a matter of will power, but the truth is drug addictions alters the brain in ways that create powerful cravings and compulsion to use that drug. Drug addiction is a scary thing, and many people believe that once you are addicted, you can never recover because it is a brain disease. Yes, it’s a brain disease, but you can recover. Books: Willwerth, Pamela.Show MoreRelatedDrug Addiction : Drugs And Heroin Addiction1130 Words   |  5 PagesThe arguments for whether or not to prescribe heroin to treat heroin addictions are controversial. Henden and Baeroe (2015) state both sides of the arguments being that some believe â€Å"it is in the nature of heroin addiction for individuals to lose their ability to resist their desire for heroin,† which knowing the nature of chemical dependency, heroin addicts would not refuse any heroin, so it still possibly an invalid consent to research participation as they did not have a free choice to reallyRead MoreDrug Addiction : Drugs And Drugs Essay744 Words   |  3 PagesWhen people first hear the word drug, they think of illicit drugs such as cocaine and methamphetamine. They also think about the user and sometimes why they use. One thing that is overlooked by the public is the treatment programs that are available to drug users. There is a stigma in our society around drug use that is very negative. Many believe that people that do drugs do them just to do them and even if this is true in some cases, no one wakes up one morning and decides that today is the dayRead MoreDrug Addictions802 Words   |  4 Pagesof the states, is facing drug problems. This state is considered one of the deadliest drug epidemics in American history. There are two types of drugs mentioned in the article. One of them is opioid. An opioid is a substitute for morphine and widely used. According to the statistics, 500 people had died from an overdose in 2005. In 2013, the numbers soared from 500 deaths to 2,700. Another drug(s) is known as synthetic opioids. Fentanyl and Carfentanil are the two drugs mention by Phil Plummer,Read MoreDrug Addiction3845 Words   |  16 PagesDrug Addiction (Focus of the Study: â€Å"Shabungan† at Brgy. Victoria Reyes, Dasmarià ±as, Cavite) Group No. Cuenca, Ma. Kristina B. Enon, Jane Loraine S. Tuban, Julie An Pelisco, Marvelous Salcedo, Yvette Laganzo, Ma. 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He was a smart kid with a good head on his shoulders.   As he grew older he made some unwise choices with regard to substance abuse that quickly turned into a full blown addiction lasting over five years and landed him in and out of four different rehabs.   He was striving to get clean, but every time he took one step forward he fell three steps back.   Taylor entered Drug Court, after finding himself inRead MoreDrug Addiction : Drugs And Drugs1017 Words   |  5 Pages In today’s society, it is now normal to know somebody who has a drug addiction especially to opiates. A dr ug addiction is a mental disorder that the person can no longer control their actions. The person addicted to the drug will no longer care about the outcome of their actions as long as they can get that high they are seeking. **from textbook pg. 303** â€Å"Opioids are classified as narcotics- strongly addictive drugs that have pain relieving and sleep-inducing properties. Opioids include both naturally

Clean Edge Razors - Marketing Case Study - 856 Words

Jackson Randall, product manager for Clean Edge, must decide on his product positioning strategy for Clean Edge, a new, state-of-the-art non-disposable razor to be introduced by Paramount Health and Beauty Company. By culling information on past and future market trends, competitors, branding, available budget and financial forecasts, this paper will attempt to provide recommendation and insights that may assist Mr. Randall with his decision. This paper supports the launch of Clean Edge razor using a niche-market strategy, at least for the first couple of years. This conclusion is the result of a careful analysis of the executive steering committee’s agenda, the opportunities and trends observed in the razor market, the internal†¦show more content†¦Rosenberg. 3. Clean Edge, in comparison to Paramount’s existing products, and in comparison to most competitor products, offers significant product differentiation by way of superior technology. Premium-pricing, skim pricing or plus-one pricing strategies are often encouraged during the early stages of a product life-cycle and particularly in-cases where the product offers a superior technology to competitors. Clean Edge appears to have this advantage. 4. Exhibit 5 indicates significant growth in higher-end products such as Vitric Master, Naiv and Tempest. Paramount, as an overall market leader with a good reputation, will be able to successfully capture significant market share in this growing segment. A closer analysis of Benet and Klein and Prince figures for 2008-2010 indicate that consumers may be moving from the moderate market segment towards the premium markets. Paramount should take advantage of this trend now. 5. The Steering Committee is â€Å"looking to curb excessive marketing expenses in all product categories†. Any budget re-allocation would lead to vigorous opposition internally, particularly from Mr. Rosenberg who has made it clear that he will protect Paramount Pro’s current allocations at all cost. Mr. Randall suggests that a successful mass marketing strategy would require upwards of 42 million dollars for the first year. This amount is almost as much as Paramount spent to market allShow MoreRelatedClean Edge Razor Case Study834 Words   |  4 Pages Clean Edge Razor Case Study Summary of the Background and Facts This case explains the fictional struggle of a razor company, Paramount Health and Beauty Company (Paramount), who has been lagging behind in its industry to release innovative products. In result, its competitors are able to gain leverage by releasing niche products and catch up to Paramount in the super-premium arena. In 1962, Paramount entered the non-disposable razor industry with a spark and immediately entered into a classRead MoreClean Edge Razor1488 Words   |  6 PagesMarketing Case Analysis - Clean Edge Razor Case - Team members * Min Woo Song * Yang-hee Park * Yekaterina Li * Onofre C. Mateo * Khanan Pinnoi Clean Edge Razor Case 1. What changes are occurring in the non-disposable razor category? What are the strategic life cycle challenges for Paramount’s current products as well as for Clean Edge? Assess Paramount’s competitive position. (1) Market growth in super premium segment Non-disposable razor experienced approximatelyRead MoreClean Edge Razor1008 Words   |  5 PagesCase study: Clean Edge Razor- Splitting Hairs in product positioning 2/12/2013 Group 5 * Radhika Nadkarni * Rishi Ranjan * Sujoy Chakrabortty * Sumanta Chatterjee * Suresh Panigrahi * Problem Statement: ‘Paramount Health and Beauty ‘ Company is launching a new non-disposable razor, Clean Edge that boasts about superior performance by utilizing a vibrating technology that stimulates hair follicles and lifts the hair from the skin allowing a thorough shave. ThisRead MoreClean Edge Case Analysis1457 Words   |  6 PagesCASE ANALYSIS OF CLEAN EDGE RAZOR Submitted by BrandMasters Fatima Dilruba (B13085) Bhavya Singla (B13080) S Jayaram (B13110) Case Analysis of Clean Edge Razor Problem Statement Paramount Health and Beauty Company developed the Clean Edge Razor, a technologically advanced non disposable razor. The company now has to study and segment the market environment and find a suitable target to successfully position and launch their product. Situational Analysis General Market Profile Read MoreClean Edge Razor Case Study2669 Words   |  11 PagesClean Edge Razor MKTG600, Section 233 10/18/2012 Brief case study analysis of Paramount’s newly designed Clean Edge razor Table of Contents INTRODUCTION 2 PROBLEM STATEMENTS 2 RECOMMENDATIONS amp; CONCLUSIONS 3 RATIONALE amp; ANALYSIS 4 APPENDIX amp; ATTACHMENTS 6 Exhibit A: Select Non-disposable Razor Brand Prices 6 Exhibit B: Non-Disposable Razor Unit amp; Dollar Market Share by Brand: 2007-2010E 6 Exhibit C: Financial Forecasts: Alternative Positioning ScenariosRead MoreClean Edge Razor Case Study2065 Words   |  9 PagesClean Edge Razor Splitting Hairs in Product Positioning MBA8145-Marketing Management Alpharetta, Summer-2011 GSU Individual Case Analysis Situation at Paramount Paramount had established itself as a global consumer products giant with over $13 billion in worldwide sales and $7 billion in gross profits for 2009 since it’s entry in the market in 1962. In 2009, Paramount had established itself as unit-volume market leader in 2009 based on non disposable razor product sales. The Non disposable razorRead MoreMarketing - Positioning Your Brand6468 Words   |  26 PagesClean Edge Razor Splitting Hairs in Product Positioning 1 Index 1. Synopsis †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 3 2. Situation Analysis†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 3 3. Alternative Evaluation†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 4 4. Position Strategy, with explanation†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 5 5. Marketing mix†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 6 6. Expected Outcomes†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 8 7. Appendices†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 9 - 22 2 Synopsis: BasedRead MoreClean Edge Razor4329 Words   |  18 Pages4249 JANUARY 19, 2011 JOHN A. QUELCH HEATHER BECKHAM Clean Edge Razor: Splitting Hairs in Product Positioning On August 9, 2010, a group of executives from Paramount Health and Beauty Company (Paramount) sat in a research room intently observing a dozen men shaving on the other side of a two-way mirror. The subjects were testing out Paramount’s newest nondisposable razor, Clean Edge, and discussing the experience. The verdict was extremely encouraging. The majority of men felt it was the closestRead MoreClean Edge Razor4341 Words   |  18 Pages4249 JANUARY 19, 2011 JOHN A. QUELCH HEATHER BECKHAM Clean Edge Razor: Splitting Hairs in Product Positioning On August 9, 2010, a group of executives from Paramount Health and Beauty Company (Paramount) sat in a research room intently observing a dozen men shaving on the other side of a two-way mirror. The subjects were testing out Paramount’s newest nondisposable razor, Clean Edge, and discussing the experience. The verdict was extremely encouraging. The majority of men felt it was theRead MoreEssay Braun Case Study1039 Words   |  5 PagesRE: Braun Case Study Chairman Bernhard Wild stated in his concern regarding the risk for new and true innovations, â€Å"When a product is really new it takes courage. People don’t know what they want so Braun needs to create the need and expectation.† At Braun, they were driven by technological innovation, not price competition. This is supported by the core values of Braun design. So pricing is secondary. Braun needs to think globally when evaluating the introduction of the Syncro Shaver

International Business Technology

Question: Discuss about the International Businessfor Technology. Answer: Introduction Companies around the globe are considered to provide products and services with help of technology, transfer of goods, this helps firms and organization to grow in different culture and environment (Hyman, Yang Fam, 2008). To enter into international market mode of entry should be known to entrepreneurs because there are many entries. The best entry suited for business will help in maximum growth of businesses. Companies have lots of reason to go international but many of them go for expansion and growth. Companies are expanding internationally to have growth so that there can be supply of products to customers and can even earn benefits in terms of profits. Having enormous growth in its home country Boost Juices thought of expanding its wings globally and the outcome obtain is wonderful because it has market strategies and innovation with its products. This company is using natural extract to attract customers not only this but the brand has launched many campaign and project, which enormously is helping in promotion. The innovation ideas are not only seen in products but also in store development and retail chain, this brand has captured customers not only in Australia but also in so many countries with its innovative market strategies. Description of Organization Boost juice is an Australian brand. It is most popular brand in beverages sector; this brand has created its place all over the world. The setup of this brand was in 2000 and recently it is ruling the market and has become most selling brand of juice bars in the world. To have healthy life and alternative to fast food the concept of boost juice was introduced. Founder of Boost Juices did not had professional background but still she had wonderful idea of starting new approach that has concern with health. In the categories of wellness this brand is unbeatable; starting of brand had just clicked to her when she was unable to have healthy food on street of Australia. This is huge company ruling over 17 countries with more than 350 retail chain stores. This company always wants customers always experiences new and unique whenever they approach the store. Not only providing products and services to customers but also have concern to nature as well as environment (Redrup, 2013). Selection of Product or Services For healthy living customers prefer organic food. It is leading health concern brand with this concept it has introduced healthy snacks like fresh yogurt, boost juice sell best quality products that comprises of healthy foods with variety of fruits and vegetables. This brand needs to have outlook of nutritive diet for every country in order to expand into international market because each and every country has different nutritive value (Shenkar, Yadong Chi, 2014). Businesses before entering into any market should have proper analysis and study so that there cannot be issue in understanding their customers. The services that is selected has unique factor that has maximum effect on people because many of people are having concern about their health. The services provided to customers are ensuring with quality products without any addition of artificial preservative or colors. Providing natural drink to people with unique blend of nature leaves major impact on customers and attracts th em to boost juice bars. This brand has huge variety of products with innovative style that is always being attractive to customers. All the products are in concern with health and claim to give effective, fresh juices to their customers with innovative idea. Reason for International Expansion In 2004 this brand entered into international market. It completely took over the entire juice brand. Growth can be the only reason for companies to expand globally. This brand is ruling over 17 countries with 350 retail shop around world. Why there is need for a brand to go globally? The reason is expansion and spreading of business. Domestic market is small saturated therefore growth rate is small, these are the reasons for a business to go internationally but boost thought of spreading its concept of natural healthy products to all its customer. The consumers across the world are facing the same concern regarding their health as Australia. This became main reason for boost juice to enter into international market. It is not easy for any business to expand internationally because going global the firm must know every minor difference of each countries. The minor mistakes done can swipe off the brand from market and the firm may lose its identity in that countries. This is not at al l fixed for any brand that if it has occupied its place in domestic market will have benefit in other countries. The selected brand has entered into many countries with huge success and is ruling complete market with leading brand in juice sectors. Boost has formed marketing strategies to rule international market with study of countrys value, taste and purchasing power of customers. This brand has their partners in every country that has expertise in wellness categories. It was difficult task for boost to make sure that it brand image does not get eroded from market with this reason this organization has set experts that look into this matter. The main reason for boost juice to enter into international market is because of over growth of wellness industry (Silverman, 2011). Obesity and health related problems are growing in western countries and companies are taking benefits. The proper strategies made will enhance the productivity that means the company needs to focus on strategie s that help in entering into international markets (Carpenter, 2012). There are many barriers that stop companies to entry these firms so that they can stop maximum globalization into their country. To enter into any countries market the barriers must be known so that strategies can be framed in overcoming these obstetrical. Taxes are in form of barriers in which the companies need to pay to government; these are in exporting parts; when goods are exported from one country to others (Sakarya, Eckman Hyllegard, 2007). Market Analysis Political- it will arise when companies think to enter into market of other countries. Every country has different policies and government laws regarding international entry. Government has framed laws regarding mode of entry for every businesses; there are rules made in respect to different sectors. The political analysis for international extension is described below with reference to different countries. Political environment is different from that of domestic. There is difference in political environment in every state within same countries therefore it is actually difficult for entrepreneur to study in detail. In political issue taxation is an important part; the companies need to pay huge taxes to the government. In spite of paying taxes, companies do not perform well. This will have huge lose to companies therefore it is required to have a proper research before entering the markets. Economic- this is for sure, that international expansion of companies affect economics of both countries in positive ways. Increase in GDP will affect the growth of country, for these reason governments of every country is in support of expansion, it will also increases globalization. One disadvantage that international penetration has is decreasing of local industries to develop; this is for the host countries. The economic condition of developing countries can be improved by international expansion. Financial- Boost juice has its strategy to sell its products on value price. This product is more into providing effective benefit to consumers. The price of boost juice products are relatively low and will attract both local and tourist. The main issue arises for the financers, when the company has franchising as mode of entry into international market who can invest their money into the business. This can be one of the reasons for a company to build its identity so that it can get good financers. Penetration into different market requires lot of funding and cost that can overcome by franchising. Legal- legal and political issues are nearly same for international expansion. Every country has their legal formalities and it can differ from one to another. Government policy and laws formed are for international expansions are for both countries- host and home. The companies that are entering into international market should follow the legal formalities and term with host countries. The policy of international expansion will improve the relation with other countries. Cultural- There is major difference between cultures with huge diversity in their taste, value and purchasing power; therefore it is important to do research before entering into international market. Every country have their unique culture, this should be kept in mind before making market plan for products. Boost juices bars have value for every culture, with this it is well socialized company because with innovation it also has concern for social. This company is environmental friendly; it is because the cups that it provides to customers are eco friendly. It even has concern for customers taste and preferences therefore the customized products are also available. To remain safe in international market, this company has moved for franchising because in this there is no need for complete study of the host countries rather than this brand can choose best experience person who can represent the brand. The only thing is there requires training for the franchisee so that they can get complete idea about the brand that they are going to represent. Recommendation A business can enter into new market with different mode of entries. The different mode of entries that a business can adopt is exporting, franchising, licensing and joint venture and so on. (Alexander Myers, 2000). The modes for entry for retailer chain are Non controllable interest Setting of store as per internal expansion Merger and takeover Franchise Joint venture The recommendation for Boost Juice to enter into international market is franchising. It goes best with selected company the reason is that the company is providing juices services to customers. Being a new startup company it requires more profit initially that can be achieve only when it goes for franchising as entry. The reason behind selection is specific because the company has already has achieve brand name so it will be easy for franchisers to work with that company who has brand image. It is system of providing the complete trade mark to other entrepreneur who is ready to start business in their home countries. The price, menu and taste of products should be kept same as that of the original brand, this helps in keeping the brand status according to the owner. This company has provided franchising to nearly 17 countries; boost juice aim to select most perfect entrepreneur with different background. It focuses on such entrepreneur that has complete knowledge in retail operation of successful businesses, marketing sales training and operations. With this they need to focus on value of boost juice while providing product to customers. They should even have maximum funding resources. Boost Juices Company is providing training to franchisers so that there would not be any mistake in leading their brand. It is easy to provide franchise to entrepreneurs of their home country because they are much aware about their countries culture, purchasing power and many other factors (Delaney, 2016). Franchising is excellent for famous brand that already has their image in market and carries their standard in providing products. Low political risk and low cost are advantages of international franchising (Quinn Doherty, 2000). Based on complete analysis and study of boost juice the strategy that it should adopt is international strategy; this company has good local support and should even go for international market. The marketing strategies are framed to have international expansion of products and services throughout global. Customers at boost juices store have different experience every time. Customized juices are made to meet the demand of people in different parts of world. Example- customers according to their likes and taste can have customized drinks, this strategies is helping to retain maximum customers. The company is doing extremely well in its home country and also best in international expansion (Geiersbach, 2010).This can now move into more countries to have more benefit and profit and even providing more products to customers that enhances the major problems faced by western countries. This brand can have maximum growth and development of product for customers globally. The need to internat ional or global will provide the brand new image and popularity. When any brand is famous in its home country it should certainly move for international extension. Conclusion International expansion does not only have to expense their brand but proper training and expertise is required to represent the brand globally. The correct selection of mode of entry into international market is important or primary step to have success, but before entering globally the brand should built its identify in home country. The selected company has set an example around world that with good marketing strategies and innovation one can rule whole market. Complete analysis of international market is done with help of social economical legal and culture. For retailer stores there are different mode of entry into international markets, the selection done by this company is franchising mode. This mode of entry is profitable to companies like food sectors and effective without the companies to have more studies done on the host countries. References Alexander, N Myers, H. (2000). The retail internationalization process. International marketing review. Vol. 17 . (4). Carpenter, A. M (2012). Challenges and opportunities in international business. Viewed on 9 January 2017. Online from https://2012books.lardbucket.org/pdfs/challenges-and-opportunities-in-international-business.pdf Delaney, L (2016). International Franchising. A global strategic Initiative. Viewed on 9 January 2017. Online from https://www.thebalance.com/international-franchising-a-global-strategic-initiative-1953329 Geiersbach, N (2010). The impact of international business on the global economy. Vol. 3 (2).Viewed on 9 January 2017. Online from https://www.saycocorporativo.com/saycouk/bij/journal/vol3no2/article_8.pdf. Hyman, R. M, Yang, Z Fam, K. S (2008). International Business Research. The open business journal. Vol. 1 pp 68. Kermond, C (2009). From little things, given a Boost, big things grow. Viewed on 9 January 2017. Online from https://www.smh.com.au/small-business/entrepreneur/from-little-things-given-a-boost-big-things-grow-20091202-k6h8.html Krieger, E (2011). Ripe and ready for more success. Viewed on 9 January 2017. Online from https://www.startupsmart.com.au/advice/business-planning/boost-juice/ Morrison, J (2011). The Global Business Environment: meeting the challenges. 3 edition. Pp 29. Quinn, B Doherty, M. A. (2000). Power and control in international retail franchising- Evidence from theory and practice. International marketing review. Vol. 17. Redrup, Y. (2013). The juicy secrets of my success: Lessons from Boost juice founder Janine Allis. Viewed on 9 January 2017. Online from https://www.smartcompany.com.au/finance/economy/31769-the-juicy-secrets-of-my-success-lessons-from-boost-juice-founder-janine-allis/ Sakarya, S, Eckman, M, Hyllegard, H.K (2007). Market selection for international expansion: Assessing opportunities in emerging markets. International marketing review. Vol. 24. Iss: 2. Shenkar, O, Yadong, L Chi, Tailan. (2014). International Business. 3 edition. Silverman, S (2011). Juicy boost business plan. Viewed on 9 january 2017. Online from https://digitalcommons.calpoly.edu/cgi/viewcontent.cgi?article=1086context=agbsp

Prostate Cancer Essays (1151 words) - Prostate Cancer, RTT

Prostate Cancer Prostate Cancer Cancer of the prostate, a common form of cancer, is a disease in which cancer (malignant) cells are found in the prostate. The prostate is on the male sex glands, and is located just below the bladder and in front of the rectum. The size of the prostate is about the size of a walnut. It surrounds the part of the urethra, the tube that carries urine from the bladder to the outside of the body. The prostate makes fluid that becomes part of the semen, which contains sperm. Prostate cancer is most commonly found in older men. As a man gets older, his prostate may get bigger and block the urethra of bladder, which can cause him to have difficulty urinating or even interfere with sexual functions. This condition is called benign prostatic hyperplasia (BPH), and although it is not cancer, surgery may be needed to correct it. The symptoms of BPH, or other problems in the prostate may be similar to symptoms of prostate cancer. Some common symptoms of prostate cancer are: weak or interrupted flow of urine, urinating often (especially at night), difficulty urinating, pain or burning from urinating, blood in the urine, and nagging pain in the back, hips, or pelvis. Often, there are no early symptoms of prostate cancer. Once cancer of the prostate has been found, tests are done to find out if cancer cells have spread from the prostate to tissues around it, or to other parts of the body. This is called staging. It is very important to know the stage if the disease to plan for the treatment. The following stages are used for prostate cancer: Stage 1: Prostate cancer at this stage cannot be felt and causes no symptoms. The cancer is only in the prostate and usually is found accidentally when surgery is done for other reasons, such as BPH. Cancer cells may be found in one, or many areas of the prostate. Stage II The tumor may be shown by a blood test or felt in the areas of the prostate during rectal exam, but the cancer cells are only in the prostate gland. Stage III Cancer cells have spread outside the covering (capsule) of the prostate to tissues surrounding it. The seminal vesicles may also have cancer in them. Stage IV Cancer cells have spread to lymph nodes near or far from the prostate, or to other organs and tissues, such as the liver or lungs. Prostate staging can also be described using T (tumor size), N (extent of spread to lymph nodes), and M (extent of spread to other parts of the body). Three kinds of treatments for prostate cancer that are commonly used are Surgery (taking out the cancer), radiation therapy (using high dose x-rays or other high energy rays to kill cancer cells), and hormone therapy (using hormones to stop cancer cells from growing). Surgery is the most common of the three treatments. The cancer may be removed by either radical prostatectomy, transurethral resection, or cryosurgery (removing the cancer by freezing it. Radical prostatectomy removes the prostate and some the tissues that surround it. This surgery may be done by cutting into the space between the scrotum and the anus in an operation called a perneal prostatectomy, or by cutting into the lower abdomen in an operation called a retropubic prostatectomy. Radical prostatectomy is done only if the cancer has not spread outside the prostate. Often, a surgery to remove the lymph nodes in the pelvis, called pelvic lymph node dissection, is done to make sure the cancer has not spread outside the prostate. If it is found out that the lymph nodes do have cancer, a prostatectomy will most likely not be performed. Transurethral resection cuts the cancer from the prostate using a tool with a small wire loop on the end that is put into the prostate through the urethra. This operation is sometimes done to relieve symptoms caused by the tumor before other treatment, or in men who cannot have a radical prostatectomy because of age or other illnesses. Radiation therapy uses high x-rays to kill cancer cells and shrink tumors. Radiation may come from a machine outside the body, or from putting materials that produce radiation through thin plastic tubes in the