Thursday, December 26, 2019

Drug Addiction - 982 Words

Drug Addiction Drug addiction is a dependence on an illegal drug or medication. Many people confuse it with drug dependency, which is when a person needs a drug to function normally. The difference between drug addiction and drug dependence is drug dependence is when a person needs a drug to function normally, like some blood pressure medications can cause a physical dependence, but the person is not addicted to the drug. A person can have a physical dependence, but not be addicted. Many scientist believe that drug addiction is a brain disease, and this disease causes compulsive drug-seeking and use, despite the consequences that person may suffer. Taking a drug causes surges in your brain of dopamine. Dopamine is a neurotransmitter,†¦show more content†¦Tobacco contains a very addictive and dangerous drug called nicotine. Nicotine in through the lungs into the bloodstream, then into the brain, making the smoker feel relaxed yet alert. Nicotine is the reason 7 out of 10 smokers want to qui t, but can’t, because they are addicted to the nicotine. Scientists believe by 2050, 400-500 million more people will smoke cigarettes. That’s a scary thought, considering that right now 1,200 people die each year from tobacco-related illnesses. For women who are addicted to a drug, it increases risk for anemia, blood, heart and skin infections and hepatitis. It also increases the risk of STDs. It is dangerous for a pregnant woman to use drugs because most drugs cross the placenta, and cause direct toxic/poisons effects and the child can be born with a drug addiction. The use of marijuana during pregnancy is linked to behavioral problems in the child. The use of cocaine during pregnancy can bring on premature delivery, or stillborn. Many people believe that overcoming drug addiction is just a matter of will power, but the truth is drug addictions alters the brain in ways that create powerful cravings and compulsion to use that drug. Drug addiction is a scary thing, and many people believe that once you are addicted, you can never recover because it is a brain disease. Yes, it’s a brain disease, but you can recover. Books: Willwerth, Pamela.Show MoreRelatedDrug Addiction : Drugs And Heroin Addiction1130 Words   |  5 PagesThe arguments for whether or not to prescribe heroin to treat heroin addictions are controversial. Henden and Baeroe (2015) state both sides of the arguments being that some believe â€Å"it is in the nature of heroin addiction for individuals to lose their ability to resist their desire for heroin,† which knowing the nature of chemical dependency, heroin addicts would not refuse any heroin, so it still possibly an invalid consent to research participation as they did not have a free choice to reallyRead MoreDrug Addiction : Drugs And Drugs Essay744 Words   |  3 PagesWhen people first hear the word drug, they think of illicit drugs such as cocaine and methamphetamine. They also think about the user and sometimes why they use. One thing that is overlooked by the public is the treatment programs that are available to drug users. There is a stigma in our society around drug use that is very negative. Many believe that people that do drugs do them just to do them and even if this is true in some cases, no one wakes up one morning and decides that today is the dayRead MoreDrug Addictions802 Words   |  4 Pagesof the states, is facing drug problems. This state is considered one of the deadliest drug epidemics in American history. There are two types of drugs mentioned in the article. One of them is opioid. An opioid is a substitute for morphine and widely used. According to the statistics, 500 people had died from an overdose in 2005. In 2013, the numbers soared from 500 deaths to 2,700. Another drug(s) is known as synthetic opioids. Fentanyl and Carfentanil are the two drugs mention by Phil Plummer,Read MoreDrug Addiction3845 Words   |  16 PagesDrug Addiction (Focus of the Study: â€Å"Shabungan† at Brgy. Victoria Reyes, Dasmarià ±as, Cavite) Group No. Cuenca, Ma. Kristina B. Enon, Jane Loraine S. Tuban, Julie An Pelisco, Marvelous Salcedo, Yvette Laganzo, Ma. Riellyn Mae Austria, Gerald Mateo, Alyssa INTRODUCTION: Drug Addiction is a chronic disease affecting the brain, and just about everyone is different. It was also a condition that characterized by compulsive drug intake, craving and seeking despite what majority of societyRead MoreAddiction : Drugs And Addiction947 Words   |  4 Pages Addiction is a problem that’s very prevalent in our society. Considering that drugs and alcohol are being introduced to kids in middle school, this isn’t that surprising. We as a society constantly bombarded with talks about the â€Å"war on drugs† and addiction. There are constant conversations about what should and shouldn’t be legal and what addiction really means. Is addiction in the head, or is it something a person chooses? Should we help or punish people with addictions. Everyone has opinion,Read MoreDrug Dependence And Addiction : Drugs1231 Words   |  5 Pagesobvious assumption that drugs have an effect on the mind, but what exactly goes on and how do these substanc es affect your brain and change your state of consciousness? This is the question that interested me and brought me to want to write about this certain topic. Drugs alter the way people think, feel, and behave by disrupting neurotransmission, the process of communication between brain cells. Over the past few decades, studies have established that drug dependence and addiction are features of anRead MoreDrug Addiction and Drugs1219 Words   |  5 PagesDrugs Addiction Miami Beach Senior High Ashley Gonzalez Ms. Cooper/Mr.Sussman English II-Period Three 06 March 2013 Drugs Addiction Topic and Thesis Statement Miami Beach Senior High Topic: Drugs Thesis Statement: In an examination of drugs I will discuss causes of this disease/or social dilemma. I will also discuss the effect of drugs on individuals, families and society. Read MoreDrug Dependence And Addiction : Drugs1231 Words   |  5 Pagesobvious assumption that drugs have an effect on the mind, but what exactly goes on and how do these substances affect your brain and change your state of consciousness? This is the question that interested me and brought me to want to write about this certain topic. Drugs alter the way people think, feel, and behave by disrupting neurotransmission, the process of communication between brain cells. Over the past few decades, studies have established that drug dependence and addiction are features of anRead MoreThe Drug Of Drug Addiction Essay1270 Words   |  6 Pagesmy older brother struggle with drug addiction has taught me more in my life than anything else. He was a smart kid with a good head on his shoulders.   As he grew older he made some unwise choices with regard to substance abuse that quickly turned into a full blown addiction lasting over five years and landed him in and out of four different rehabs.   He was striving to get clean, but every time he took one step forward he fell three steps back.   Taylor entered Drug Court, after finding himself inRead MoreDrug Addiction : Drugs And Drugs1017 Words   |  5 Pages In today’s society, it is now normal to know somebody who has a drug addiction especially to opiates. A dr ug addiction is a mental disorder that the person can no longer control their actions. The person addicted to the drug will no longer care about the outcome of their actions as long as they can get that high they are seeking. **from textbook pg. 303** â€Å"Opioids are classified as narcotics- strongly addictive drugs that have pain relieving and sleep-inducing properties. Opioids include both naturally

Wednesday, December 18, 2019

Clean Edge Razors - Marketing Case Study - 856 Words

Jackson Randall, product manager for Clean Edge, must decide on his product positioning strategy for Clean Edge, a new, state-of-the-art non-disposable razor to be introduced by Paramount Health and Beauty Company. By culling information on past and future market trends, competitors, branding, available budget and financial forecasts, this paper will attempt to provide recommendation and insights that may assist Mr. Randall with his decision. This paper supports the launch of Clean Edge razor using a niche-market strategy, at least for the first couple of years. This conclusion is the result of a careful analysis of the executive steering committee’s agenda, the opportunities and trends observed in the razor market, the internal†¦show more content†¦Rosenberg. 3. Clean Edge, in comparison to Paramount’s existing products, and in comparison to most competitor products, offers significant product differentiation by way of superior technology. Premium-pricing, skim pricing or plus-one pricing strategies are often encouraged during the early stages of a product life-cycle and particularly in-cases where the product offers a superior technology to competitors. Clean Edge appears to have this advantage. 4. Exhibit 5 indicates significant growth in higher-end products such as Vitric Master, Naiv and Tempest. Paramount, as an overall market leader with a good reputation, will be able to successfully capture significant market share in this growing segment. A closer analysis of Benet and Klein and Prince figures for 2008-2010 indicate that consumers may be moving from the moderate market segment towards the premium markets. Paramount should take advantage of this trend now. 5. The Steering Committee is â€Å"looking to curb excessive marketing expenses in all product categories†. Any budget re-allocation would lead to vigorous opposition internally, particularly from Mr. Rosenberg who has made it clear that he will protect Paramount Pro’s current allocations at all cost. Mr. Randall suggests that a successful mass marketing strategy would require upwards of 42 million dollars for the first year. This amount is almost as much as Paramount spent to market allShow MoreRelatedClean Edge Razor Case Study834 Words   |  4 Pages Clean Edge Razor Case Study Summary of the Background and Facts This case explains the fictional struggle of a razor company, Paramount Health and Beauty Company (Paramount), who has been lagging behind in its industry to release innovative products. In result, its competitors are able to gain leverage by releasing niche products and catch up to Paramount in the super-premium arena. In 1962, Paramount entered the non-disposable razor industry with a spark and immediately entered into a classRead MoreClean Edge Razor1488 Words   |  6 PagesMarketing Case Analysis - Clean Edge Razor Case - Team members * Min Woo Song * Yang-hee Park * Yekaterina Li * Onofre C. Mateo * Khanan Pinnoi Clean Edge Razor Case 1. What changes are occurring in the non-disposable razor category? What are the strategic life cycle challenges for Paramount’s current products as well as for Clean Edge? Assess Paramount’s competitive position. (1) Market growth in super premium segment Non-disposable razor experienced approximatelyRead MoreClean Edge Razor1008 Words   |  5 PagesCase study: Clean Edge Razor- Splitting Hairs in product positioning 2/12/2013 Group 5 * Radhika Nadkarni * Rishi Ranjan * Sujoy Chakrabortty * Sumanta Chatterjee * Suresh Panigrahi * Problem Statement: ‘Paramount Health and Beauty ‘ Company is launching a new non-disposable razor, Clean Edge that boasts about superior performance by utilizing a vibrating technology that stimulates hair follicles and lifts the hair from the skin allowing a thorough shave. ThisRead MoreClean Edge Case Analysis1457 Words   |  6 PagesCASE ANALYSIS OF CLEAN EDGE RAZOR Submitted by BrandMasters Fatima Dilruba (B13085) Bhavya Singla (B13080) S Jayaram (B13110) Case Analysis of Clean Edge Razor Problem Statement Paramount Health and Beauty Company developed the Clean Edge Razor, a technologically advanced non disposable razor. The company now has to study and segment the market environment and find a suitable target to successfully position and launch their product. Situational Analysis General Market Profile Read MoreClean Edge Razor Case Study2669 Words   |  11 PagesClean Edge Razor MKTG600, Section 233 10/18/2012 Brief case study analysis of Paramount’s newly designed Clean Edge razor Table of Contents INTRODUCTION 2 PROBLEM STATEMENTS 2 RECOMMENDATIONS amp; CONCLUSIONS 3 RATIONALE amp; ANALYSIS 4 APPENDIX amp; ATTACHMENTS 6 Exhibit A: Select Non-disposable Razor Brand Prices 6 Exhibit B: Non-Disposable Razor Unit amp; Dollar Market Share by Brand: 2007-2010E 6 Exhibit C: Financial Forecasts: Alternative Positioning ScenariosRead MoreClean Edge Razor Case Study2065 Words   |  9 PagesClean Edge Razor Splitting Hairs in Product Positioning MBA8145-Marketing Management Alpharetta, Summer-2011 GSU Individual Case Analysis Situation at Paramount Paramount had established itself as a global consumer products giant with over $13 billion in worldwide sales and $7 billion in gross profits for 2009 since it’s entry in the market in 1962. In 2009, Paramount had established itself as unit-volume market leader in 2009 based on non disposable razor product sales. The Non disposable razorRead MoreMarketing - Positioning Your Brand6468 Words   |  26 PagesClean Edge Razor Splitting Hairs in Product Positioning 1 Index 1. Synopsis †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 3 2. Situation Analysis†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 3 3. Alternative Evaluation†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 4 4. Position Strategy, with explanation†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 5 5. Marketing mix†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 6 6. Expected Outcomes†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 8 7. Appendices†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 9 - 22 2 Synopsis: BasedRead MoreClean Edge Razor4329 Words   |  18 Pages4249 JANUARY 19, 2011 JOHN A. QUELCH HEATHER BECKHAM Clean Edge Razor: Splitting Hairs in Product Positioning On August 9, 2010, a group of executives from Paramount Health and Beauty Company (Paramount) sat in a research room intently observing a dozen men shaving on the other side of a two-way mirror. The subjects were testing out Paramount’s newest nondisposable razor, Clean Edge, and discussing the experience. The verdict was extremely encouraging. The majority of men felt it was the closestRead MoreClean Edge Razor4341 Words   |  18 Pages4249 JANUARY 19, 2011 JOHN A. QUELCH HEATHER BECKHAM Clean Edge Razor: Splitting Hairs in Product Positioning On August 9, 2010, a group of executives from Paramount Health and Beauty Company (Paramount) sat in a research room intently observing a dozen men shaving on the other side of a two-way mirror. The subjects were testing out Paramount’s newest nondisposable razor, Clean Edge, and discussing the experience. The verdict was extremely encouraging. The majority of men felt it was theRead MoreEssay Braun Case Study1039 Words   |  5 PagesRE: Braun Case Study Chairman Bernhard Wild stated in his concern regarding the risk for new and true innovations, â€Å"When a product is really new it takes courage. People don’t know what they want so Braun needs to create the need and expectation.† At Braun, they were driven by technological innovation, not price competition. This is supported by the core values of Braun design. So pricing is secondary. Braun needs to think globally when evaluating the introduction of the Syncro Shaver

Tuesday, December 10, 2019

International Business Technology

Question: Discuss about the International Businessfor Technology. Answer: Introduction Companies around the globe are considered to provide products and services with help of technology, transfer of goods, this helps firms and organization to grow in different culture and environment (Hyman, Yang Fam, 2008). To enter into international market mode of entry should be known to entrepreneurs because there are many entries. The best entry suited for business will help in maximum growth of businesses. Companies have lots of reason to go international but many of them go for expansion and growth. Companies are expanding internationally to have growth so that there can be supply of products to customers and can even earn benefits in terms of profits. Having enormous growth in its home country Boost Juices thought of expanding its wings globally and the outcome obtain is wonderful because it has market strategies and innovation with its products. This company is using natural extract to attract customers not only this but the brand has launched many campaign and project, which enormously is helping in promotion. The innovation ideas are not only seen in products but also in store development and retail chain, this brand has captured customers not only in Australia but also in so many countries with its innovative market strategies. Description of Organization Boost juice is an Australian brand. It is most popular brand in beverages sector; this brand has created its place all over the world. The setup of this brand was in 2000 and recently it is ruling the market and has become most selling brand of juice bars in the world. To have healthy life and alternative to fast food the concept of boost juice was introduced. Founder of Boost Juices did not had professional background but still she had wonderful idea of starting new approach that has concern with health. In the categories of wellness this brand is unbeatable; starting of brand had just clicked to her when she was unable to have healthy food on street of Australia. This is huge company ruling over 17 countries with more than 350 retail chain stores. This company always wants customers always experiences new and unique whenever they approach the store. Not only providing products and services to customers but also have concern to nature as well as environment (Redrup, 2013). Selection of Product or Services For healthy living customers prefer organic food. It is leading health concern brand with this concept it has introduced healthy snacks like fresh yogurt, boost juice sell best quality products that comprises of healthy foods with variety of fruits and vegetables. This brand needs to have outlook of nutritive diet for every country in order to expand into international market because each and every country has different nutritive value (Shenkar, Yadong Chi, 2014). Businesses before entering into any market should have proper analysis and study so that there cannot be issue in understanding their customers. The services that is selected has unique factor that has maximum effect on people because many of people are having concern about their health. The services provided to customers are ensuring with quality products without any addition of artificial preservative or colors. Providing natural drink to people with unique blend of nature leaves major impact on customers and attracts th em to boost juice bars. This brand has huge variety of products with innovative style that is always being attractive to customers. All the products are in concern with health and claim to give effective, fresh juices to their customers with innovative idea. Reason for International Expansion In 2004 this brand entered into international market. It completely took over the entire juice brand. Growth can be the only reason for companies to expand globally. This brand is ruling over 17 countries with 350 retail shop around world. Why there is need for a brand to go globally? The reason is expansion and spreading of business. Domestic market is small saturated therefore growth rate is small, these are the reasons for a business to go internationally but boost thought of spreading its concept of natural healthy products to all its customer. The consumers across the world are facing the same concern regarding their health as Australia. This became main reason for boost juice to enter into international market. It is not easy for any business to expand internationally because going global the firm must know every minor difference of each countries. The minor mistakes done can swipe off the brand from market and the firm may lose its identity in that countries. This is not at al l fixed for any brand that if it has occupied its place in domestic market will have benefit in other countries. The selected brand has entered into many countries with huge success and is ruling complete market with leading brand in juice sectors. Boost has formed marketing strategies to rule international market with study of countrys value, taste and purchasing power of customers. This brand has their partners in every country that has expertise in wellness categories. It was difficult task for boost to make sure that it brand image does not get eroded from market with this reason this organization has set experts that look into this matter. The main reason for boost juice to enter into international market is because of over growth of wellness industry (Silverman, 2011). Obesity and health related problems are growing in western countries and companies are taking benefits. The proper strategies made will enhance the productivity that means the company needs to focus on strategie s that help in entering into international markets (Carpenter, 2012). There are many barriers that stop companies to entry these firms so that they can stop maximum globalization into their country. To enter into any countries market the barriers must be known so that strategies can be framed in overcoming these obstetrical. Taxes are in form of barriers in which the companies need to pay to government; these are in exporting parts; when goods are exported from one country to others (Sakarya, Eckman Hyllegard, 2007). Market Analysis Political- it will arise when companies think to enter into market of other countries. Every country has different policies and government laws regarding international entry. Government has framed laws regarding mode of entry for every businesses; there are rules made in respect to different sectors. The political analysis for international extension is described below with reference to different countries. Political environment is different from that of domestic. There is difference in political environment in every state within same countries therefore it is actually difficult for entrepreneur to study in detail. In political issue taxation is an important part; the companies need to pay huge taxes to the government. In spite of paying taxes, companies do not perform well. This will have huge lose to companies therefore it is required to have a proper research before entering the markets. Economic- this is for sure, that international expansion of companies affect economics of both countries in positive ways. Increase in GDP will affect the growth of country, for these reason governments of every country is in support of expansion, it will also increases globalization. One disadvantage that international penetration has is decreasing of local industries to develop; this is for the host countries. The economic condition of developing countries can be improved by international expansion. Financial- Boost juice has its strategy to sell its products on value price. This product is more into providing effective benefit to consumers. The price of boost juice products are relatively low and will attract both local and tourist. The main issue arises for the financers, when the company has franchising as mode of entry into international market who can invest their money into the business. This can be one of the reasons for a company to build its identity so that it can get good financers. Penetration into different market requires lot of funding and cost that can overcome by franchising. Legal- legal and political issues are nearly same for international expansion. Every country has their legal formalities and it can differ from one to another. Government policy and laws formed are for international expansions are for both countries- host and home. The companies that are entering into international market should follow the legal formalities and term with host countries. The policy of international expansion will improve the relation with other countries. Cultural- There is major difference between cultures with huge diversity in their taste, value and purchasing power; therefore it is important to do research before entering into international market. Every country have their unique culture, this should be kept in mind before making market plan for products. Boost juices bars have value for every culture, with this it is well socialized company because with innovation it also has concern for social. This company is environmental friendly; it is because the cups that it provides to customers are eco friendly. It even has concern for customers taste and preferences therefore the customized products are also available. To remain safe in international market, this company has moved for franchising because in this there is no need for complete study of the host countries rather than this brand can choose best experience person who can represent the brand. The only thing is there requires training for the franchisee so that they can get complete idea about the brand that they are going to represent. Recommendation A business can enter into new market with different mode of entries. The different mode of entries that a business can adopt is exporting, franchising, licensing and joint venture and so on. (Alexander Myers, 2000). The modes for entry for retailer chain are Non controllable interest Setting of store as per internal expansion Merger and takeover Franchise Joint venture The recommendation for Boost Juice to enter into international market is franchising. It goes best with selected company the reason is that the company is providing juices services to customers. Being a new startup company it requires more profit initially that can be achieve only when it goes for franchising as entry. The reason behind selection is specific because the company has already has achieve brand name so it will be easy for franchisers to work with that company who has brand image. It is system of providing the complete trade mark to other entrepreneur who is ready to start business in their home countries. The price, menu and taste of products should be kept same as that of the original brand, this helps in keeping the brand status according to the owner. This company has provided franchising to nearly 17 countries; boost juice aim to select most perfect entrepreneur with different background. It focuses on such entrepreneur that has complete knowledge in retail operation of successful businesses, marketing sales training and operations. With this they need to focus on value of boost juice while providing product to customers. They should even have maximum funding resources. Boost Juices Company is providing training to franchisers so that there would not be any mistake in leading their brand. It is easy to provide franchise to entrepreneurs of their home country because they are much aware about their countries culture, purchasing power and many other factors (Delaney, 2016). Franchising is excellent for famous brand that already has their image in market and carries their standard in providing products. Low political risk and low cost are advantages of international franchising (Quinn Doherty, 2000). Based on complete analysis and study of boost juice the strategy that it should adopt is international strategy; this company has good local support and should even go for international market. The marketing strategies are framed to have international expansion of products and services throughout global. Customers at boost juices store have different experience every time. Customized juices are made to meet the demand of people in different parts of world. Example- customers according to their likes and taste can have customized drinks, this strategies is helping to retain maximum customers. The company is doing extremely well in its home country and also best in international expansion (Geiersbach, 2010).This can now move into more countries to have more benefit and profit and even providing more products to customers that enhances the major problems faced by western countries. This brand can have maximum growth and development of product for customers globally. The need to internat ional or global will provide the brand new image and popularity. When any brand is famous in its home country it should certainly move for international extension. Conclusion International expansion does not only have to expense their brand but proper training and expertise is required to represent the brand globally. The correct selection of mode of entry into international market is important or primary step to have success, but before entering globally the brand should built its identify in home country. The selected company has set an example around world that with good marketing strategies and innovation one can rule whole market. Complete analysis of international market is done with help of social economical legal and culture. For retailer stores there are different mode of entry into international markets, the selection done by this company is franchising mode. This mode of entry is profitable to companies like food sectors and effective without the companies to have more studies done on the host countries. References Alexander, N Myers, H. (2000). The retail internationalization process. International marketing review. Vol. 17 . (4). Carpenter, A. M (2012). Challenges and opportunities in international business. Viewed on 9 January 2017. Online from https://2012books.lardbucket.org/pdfs/challenges-and-opportunities-in-international-business.pdf Delaney, L (2016). International Franchising. A global strategic Initiative. Viewed on 9 January 2017. Online from https://www.thebalance.com/international-franchising-a-global-strategic-initiative-1953329 Geiersbach, N (2010). The impact of international business on the global economy. Vol. 3 (2).Viewed on 9 January 2017. Online from https://www.saycocorporativo.com/saycouk/bij/journal/vol3no2/article_8.pdf. Hyman, R. M, Yang, Z Fam, K. S (2008). International Business Research. The open business journal. Vol. 1 pp 68. Kermond, C (2009). From little things, given a Boost, big things grow. Viewed on 9 January 2017. Online from https://www.smh.com.au/small-business/entrepreneur/from-little-things-given-a-boost-big-things-grow-20091202-k6h8.html Krieger, E (2011). Ripe and ready for more success. Viewed on 9 January 2017. Online from https://www.startupsmart.com.au/advice/business-planning/boost-juice/ Morrison, J (2011). The Global Business Environment: meeting the challenges. 3 edition. Pp 29. Quinn, B Doherty, M. A. (2000). Power and control in international retail franchising- Evidence from theory and practice. International marketing review. Vol. 17. Redrup, Y. (2013). The juicy secrets of my success: Lessons from Boost juice founder Janine Allis. Viewed on 9 January 2017. Online from https://www.smartcompany.com.au/finance/economy/31769-the-juicy-secrets-of-my-success-lessons-from-boost-juice-founder-janine-allis/ Sakarya, S, Eckman, M, Hyllegard, H.K (2007). Market selection for international expansion: Assessing opportunities in emerging markets. International marketing review. Vol. 24. Iss: 2. Shenkar, O, Yadong, L Chi, Tailan. (2014). International Business. 3 edition. Silverman, S (2011). Juicy boost business plan. Viewed on 9 january 2017. Online from https://digitalcommons.calpoly.edu/cgi/viewcontent.cgi?article=1086context=agbsp

Monday, December 2, 2019

Prostate Cancer Essays (1151 words) - Prostate Cancer, RTT

Prostate Cancer Prostate Cancer Cancer of the prostate, a common form of cancer, is a disease in which cancer (malignant) cells are found in the prostate. The prostate is on the male sex glands, and is located just below the bladder and in front of the rectum. The size of the prostate is about the size of a walnut. It surrounds the part of the urethra, the tube that carries urine from the bladder to the outside of the body. The prostate makes fluid that becomes part of the semen, which contains sperm. Prostate cancer is most commonly found in older men. As a man gets older, his prostate may get bigger and block the urethra of bladder, which can cause him to have difficulty urinating or even interfere with sexual functions. This condition is called benign prostatic hyperplasia (BPH), and although it is not cancer, surgery may be needed to correct it. The symptoms of BPH, or other problems in the prostate may be similar to symptoms of prostate cancer. Some common symptoms of prostate cancer are: weak or interrupted flow of urine, urinating often (especially at night), difficulty urinating, pain or burning from urinating, blood in the urine, and nagging pain in the back, hips, or pelvis. Often, there are no early symptoms of prostate cancer. Once cancer of the prostate has been found, tests are done to find out if cancer cells have spread from the prostate to tissues around it, or to other parts of the body. This is called staging. It is very important to know the stage if the disease to plan for the treatment. The following stages are used for prostate cancer: Stage 1: Prostate cancer at this stage cannot be felt and causes no symptoms. The cancer is only in the prostate and usually is found accidentally when surgery is done for other reasons, such as BPH. Cancer cells may be found in one, or many areas of the prostate. Stage II The tumor may be shown by a blood test or felt in the areas of the prostate during rectal exam, but the cancer cells are only in the prostate gland. Stage III Cancer cells have spread outside the covering (capsule) of the prostate to tissues surrounding it. The seminal vesicles may also have cancer in them. Stage IV Cancer cells have spread to lymph nodes near or far from the prostate, or to other organs and tissues, such as the liver or lungs. Prostate staging can also be described using T (tumor size), N (extent of spread to lymph nodes), and M (extent of spread to other parts of the body). Three kinds of treatments for prostate cancer that are commonly used are Surgery (taking out the cancer), radiation therapy (using high dose x-rays or other high energy rays to kill cancer cells), and hormone therapy (using hormones to stop cancer cells from growing). Surgery is the most common of the three treatments. The cancer may be removed by either radical prostatectomy, transurethral resection, or cryosurgery (removing the cancer by freezing it. Radical prostatectomy removes the prostate and some the tissues that surround it. This surgery may be done by cutting into the space between the scrotum and the anus in an operation called a perneal prostatectomy, or by cutting into the lower abdomen in an operation called a retropubic prostatectomy. Radical prostatectomy is done only if the cancer has not spread outside the prostate. Often, a surgery to remove the lymph nodes in the pelvis, called pelvic lymph node dissection, is done to make sure the cancer has not spread outside the prostate. If it is found out that the lymph nodes do have cancer, a prostatectomy will most likely not be performed. Transurethral resection cuts the cancer from the prostate using a tool with a small wire loop on the end that is put into the prostate through the urethra. This operation is sometimes done to relieve symptoms caused by the tumor before other treatment, or in men who cannot have a radical prostatectomy because of age or other illnesses. Radiation therapy uses high x-rays to kill cancer cells and shrink tumors. Radiation may come from a machine outside the body, or from putting materials that produce radiation through thin plastic tubes in the